With thousands of new companies and hundreds of thousands of newly created jobs the tech industry was becoming an increasingly important force in New York City.
Spread all around the city, tech companies were mostly working in isolation, failing to benefit from the power of community - partnerships, collaboration and access to talent.
Tech companies relied on digital channels, platforms and devices for connection and community. And yet, it was only when people met up in person that ideas really started to flow, connections were made and sparks flew.
To foster cross-pollination between the best people and companies in the tech industry by bringing them together in real life, in a way that would maximize serendipitous encounters and conversations.
Spontaneous and Intimate: Create an atmosphere of informality that would show companies as they really are, allowing for one-to-one or one-to-a-few chats and direct meaningful interactions, rather than tightly scripted, highly scheduled events and panel discussions.
Generous: Translate the spirit of 'open source' idea- and code-sharing online to real life experiences, in which companies and people would freely exchange time, ideas, swag and ideas, benefitting everyone.
Curious: Foster an atmosphere in which nothing was off-limits, from a question or space perspective, and in which people could discover and explore all that to which they don't normally have access.
After helping a team in Singapore launch WalkaboutSG, opensourced the idea to enable anyone around the globe to recreate the event in their own city, with best practices, and downloadable digital assets and website wireframes.
Grew independent creative industry event series from a seed of an idea to a biannual RSVP event with hundreds of companies, thousands of participants, sponsors, and global event and digital offshoots. Press coverage included PBS, Time Out NY, Business Insider, NY Daily News, and more.