There are 500,000+ locally elected seats across the US with women holding less than 20% elected offices (reaching a plateau of less than 20% for the past 20 years). At the rate Americans are electing women today, it will take 105 years to reach gender parity.
I was brought on the leadership team as product lead to translate the mission and vision into sustainable, thoughtful technology products to reach more women. Though VoteRunLead had a legacy history of successful in-person programming, they were struggling to train women for leadership in a way that allowed for impact at scale.
Technology scales where people cannot. By merging the quality programming established by VoteRunLead's trainers across the country with technology distribution conduits, VoteRunLead would have the ability to reach women who have traditionally been the hardest to reach (women in rural areas, working women & mothers).
Implement technology solutions and best practices to utilize core assets and connect existing community, while building strong foundational infrastructure that allows those assets to shine and grow.
Reflective Democracy: Focus on women that are the least represented in our democracy: WOC, LGBTQ community, women in rural areas, single mothers, etc.
Technology-forward: Participation via peer-to-peer interactions and encouragement can be augmented, streamlined, and brought to scale with thoughtful technology.
Empowerment and Inspiration: Offering civic leadership on the buffet of opportunities that women can explore and embody throughout their career.
Continuous Learning and Education: Cross-disciplinary, iterative learning, process-oriented methodologies, and openly sharing learnings.
Urgency: Default to action, an impatience for change, and embrace fearless experimentation to get more women into office.
Stabilized compromised site and data for organization, and built foundational infrastructure, security, and baseline standards, including QA processes.
Vetted and hired a lean external tech team, capable of working on both strategic and tactical work, with an emphasis on true partnership, and deep understanding of mission.
Created and maintained product roadmap, based upon customer feedback, leadership team stakeholders, and mission & vision, and values.
Transitioned site from Wordpress to Ruby on Rails, to set infrastructure up to build platform.
Re-envisioned, and launched Invitation Nation, a tool to invite women to run for office.
Improved legacy data, oversaw platform transition, worked with team to validate and scrub legacy data, raised validation rating for mailing list health and brought open rate to industry standard.
Oversaw scope and design for new payments gateway implementation, online donations flow, and implemented merchandise sales solution.
Oversaw methodical use and improvement to site leveraging standard Google SEO practices.
Oversaw variety of Discovery, Prototype, Design, and Implementation Phases:
-> “Track and Trigger” learning system, based on ed tech methodology.
-> Contribution Through Action, tool for financially under-resourced women to access products.
-> Search and Discovery tool, to surface resources nationally for women running for office.
-> Fundraising database, with leadership stakeholder and fundraising expert.
-> Early problem scoping, focusing internal user data against organizational strategy questions.
-> Internal metrics tracking solution.
Participated as only U.S. partner as thought leader on the Erasmus+ GEPLE European Union Project (Gender Equality Political Leadership Education).
Product Win: Invitation Nation processed over 1000 accepted nominations (exceeded goal by 200%) in its first 6 weeks, which resulted in 14 pop-up, in-person, facilitated salons around the country, based on actual locations of accepted nominations.
Product Win: created tech tool allowing financially under-resourced women opportunities to access learning products, received 100+ non-monetary contributions during testing phase proving solid use case.
Stability: Created building block development process, towards larger goal of multi-pronged learning module tool.
Stability: Improved traffic quality and reduced bounces to website.
Security: Raised validation rating for mailing list health and brought open rate to industry standard.
Thought Leadership: Presentation of Invitation Nation, from the main stage of Personal Democracy Forum 2016.
Invitation Nation GIF
MVP of Invitation Nation (screen 1)
MVP of Invitation Nation (screen 2)
MVP of Invitation Nation (screen 3)
Heat Map of Invitation Nation responses
Search and Discovery Tool Discovery Phase
Contribution Through Action Wireframe
Presentation on Civic Tech at GEPLE Ireland