Justworks is a web-based platform that provides automated HR and payroll solutions, for startups and small businesses.
Give Justworks a unique positioning in a large and growing field of HR outsourcing companies, for customers that don't understand what requirements they are legally required to fulfill, nor the varying level of services and offerings from payroll services, insurance brokers, and benefits providers.
Corporations typically secure cheaper insurance rates and other benefits, because of the large numbers of employees that the company represents. Justworks takes advantage of this power by aggregating many separate small businesses into one large community, essentially becoming the large business that can take care of all of the small ones collected together, and advocating on their behalf.
To help entrepreneurs feel secure in the often unsettled and challenging arena of running a small business by connecting them with affordable, easy-to-use services and useful advice, guides, and tools to empower them in best business practices.
Less Is More: the Justworks credo is to make that which is complicated simple, and understandable, in an industry notoriously cluttered with out-dated, bloated, and hard-to-use products.
Self-reliance: building tools and services in-house as much as possible, to ensure that the Justworks team and its customers can effortlessly opt-in to the best business practices and highest standards.
Strength in Numbers: Justworks believes in (and fights for!) the little guy, and rallies together in the belief that the community Justworks is connecting to is even more powerful than the sum of its parts.
Blog: Create reference articles by experts, explaining business concepts, terms, requirements, and IRS/payroll information in simple and understandable terms.
Engage in Conversations: Become a contributing participant in conversations around business best practices through Twitter Chats, Reddit AMAs, Quora questions, as well as contributing articles for a number of publications, focused on advice around it's areas of expertise: payroll, compliance, and benefits for small businesses.
Partnerships: Forge relationships with other trusted business apps like Priori Legal, Plain Legal, Fundera, Early Growth Financial Services, and Funding Gates, with cross-promotions and content exchange, and facilitate connection of customers with 3rd party HR resources and hotline.
Customer Stories: Spotlights explaining exactly how Justworks helps businesses, especially in areas where many entrepreneurs may not know they're doing anything wrong.
Customer Support System: Fulfill the promise of helping customers feel secure, and that their Justworks advisors were are for them. Create a full support system with multiple channels of connection, direct product team involvement, and a manifesto detailing ways to create useful, pain-free interactions with customers focused on solving problems and questions quickly and in full.
Connecting Support and Product, Internally: Work hand-in-hand with the product team to incorporate customers and customer feedback into every stage of creating new features, so that Justworks can reinforce customer needs and goals through company-wide knowledge-sharing.
Quora answers from Justworks and CEO accounts.
Twitter chat participation.