Harvest is a cloud-based time tracking and invoicing application, for startups and small businesses.
Time-tracking and productivity apps are seen as a tedious chore, and a time consuming, inadequate experience, rather than an ally in bringing the business' vision to life.
As provider of services to businesses at the same early stage in development (and growing directly out of a previous business that had the self-same challenges), Harvest knows the needs of these businesses better than the business owners, who don't have the time to learn best practices through trial and error.
To highlight and facilitate the exchange of brilliant ideas between small businesses who often work in isolation.
To Not Just Track Time but To Add Value to Time Spent: by bringing surprise and delight to everyday tasks and chores, making every minute count.
Connect the Disconnected: to be the joiner of people, shared knowledge, and new ideas and experiments.
To Encourage Best Practices: and lead our customers to run their businesses with confidence, trust, and utility.
A selection of tactics focused on the exchange of ideas and connecting small businesses.
WalkaboutNYC: connecting technology businesses and customers for conversations.
Developer community on GitHub: Spotlighting and connecting customers creating API connections to Harvest on GitHub.
#workbetter: a daily Twitter series focused on articles about productivity, creativity, and business best practices and challenges.
Conferences: Being present for the organic moments where ideas are exchanged (during coffee breaks, with targeted swag).
Hobby events: Encouraging community connection by hosting events that highlight great ideas, projects, and passions of industry leaders that have nothing to do with their careers.
Giving Back commitments: Facilitating workshops and platforms for ideas and projects, and donating money for worthwhile causes through customer participation.
Customer Stories: Created stories about how Harvest changed the way companies do business, as benchmarks for how time tracking can translate into quantifiable value.
The Blog: Educate and spotlight challenges and concerns of small business owners.
New Founders Program: Highlight interesting new projects and companies, and give them a platform to show off their ideas while supporting them with free service for their 1st year of business.